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Personal Trainer Business Toolbox

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12 Rules of Effective Fitness Marketing

by Jesse Cannone

 

1. Focus... all of your marketing should be directed towards your ideal client

2. Use Direct Response Marketing - make the reader take action!

3. Sell BENEFITS... NOT features!

4. Offer great products and services, and ALWAYS over-deliver!

5. Keep a database!

6. Never forget the lifetime value of a customer!

7. Stay in touch with clients/ customers and make special offers to them frequently

8. Make it easy for your clients/ customers to buy from you by having a strong guarantee

9. Specialize - become an expert in a particular category

10. Never give up on a lead - you never know when they might be ready to buy

11. Make all of your offers irresistible

12. Never stop marketing - always look for new ideas and opportunities

These are just 12 of many things you need to do if you want to earn a serious income as fitness professional or personal trainer.  All of the above points are covered in detail in both the Maximum Fitness Profits E-book and The Complete Guide To Successful Fitness Marketing.

 

 

 

 

© 2005 ProfitMAX Marketing - All Rights Reserved

 

 

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"I was a school teacher full time and a personal trainer on the side for the last 9 years.  I always knew that training people was what I loved doing more than anything.  After reading Jesse Cannone's Fitness Profit Explosion I knew that I should go with my dream.  I resigned as a teacher, and WILL make a fantastic living from my personal training by implementing the 6 lead generation systems.  Thanks Jesse!"

Steve Preston - Las Vegas, NV

Click on the play button below to hear a message from Steve