Sample Special Offer Sales Letter

"Here's Your Chance To SAVE $50 On My
Fitness Success System …

 Guaranteed To Help Achieve Your Weight Loss + Fitness Goals!"

Dear Friend,

Let's face it. Losing weight can be very challenging and for most people very frustrating. That’s why I’ve put together this great new product called the “Fitness Success System” and it includes all the tools you need to be successful.

Simply put, losing weight the safe and healthy way today is harder than ever due to the many weight loss scams out there.  I will be totally honest with you… losing weight is not that difficult.   I understand why so many people struggle to find ways to be successful, but I have good news for you… it’s actually quite easy if you follow 3 simple steps.

1.    Consistently follow a well though out plan

2.    Measure and track progress

3.    Assess program and make modifications

These 3 steps are critical to your success and that’s why I’ve developed my Fitness Success System. 

The tools in this system are so effective that I personally guarantee your success!

But don't take my word for it, here's what customers from all over are saying about this unique system:

“It’s so easy now!  I can’t believe how much time, money, and effort I’m saving.  Not only do I exercise less, but I see better results.”

Rhonda A                                                                                            Silver Spring , MD

“All I can say is WOW!  I never knew how much of a difference it would make by monitoring my heart rate, and your Fitness Success System made it so easy!  Thanks again.”

Jeff B                                                                                                Fairfax, VA

I know you're probably still skeptical and a bit on the conservative side, but think about this - if you keep doing the same things over and over again - you'll only succeed in getting the same results. That's why I want to let you try out my proven weight loss system - completely and totally risk-free! (I'll tell you about my unique guarantee in a moment.)

For Now, Here's What Your Fitness Success Kit includes":

·        Fitness Success CD-ROM ($20 value)

·        Polar A-1 Heart Rate Monitor ($60 value)

·        Xer-tube Home Exercise Kit w/ instructional video ($49 value)

·        Low-Fat Cook Book ($16 Value)

·        90-Day Daily Exercise + Nutrition Journal ($21 value)

·        Unlimited Email Consulting for 90 days ($159 value)

These are the exact tools you need to start a safe and effective weight loss and fitness program, stay consistent and measure your progress from week to week, and most importantly, know when to make changes to your program for continued results!     

Now, just imagine if you started making only a handful of these tools work for you. How would you like to lose 2-4 pounds a month the safe, healthy, and permanent way?

Plus, You'll Get Over $250 In Free Bonuses
If Order Before May 31^st, 2002 !

Free Bonus Gift #1: 2 FREE Personal Training Sessions ($140 value)

Free Bonus Gift #2: Copy Of My Special Report, “Finally… The Truth About How To Lose Weight” ($10 value)

Free Bonus Gift #3: $100 OFF Coupon –Good towards any 6-Week Personal Fitness Program

Is that a great package or what?

Okay, So Now I Bet Your Next Question is,
"What's All This Going To Cost Me?"

Instead of thinking cost, you should consider investment. Look at it this way, I charge $70 an hour for consulting and if you factor in all the time I’ve spent putting together these materials, this system is easily worth well over $700!

But, I’m not going to charge you $700 or $500 or even $300, seemingly the going rate for similar weight loss systems these days (which don’t even give you a quarter of the information I’ve assembled for you)!

During this special Spring Sale your entire investment is only $199.

Plus, You get $250 in free bonuses!

But remember, you must take action before May 31^st, 2002 to get all these free bonuses and save $50. Don’t set this aside—chances are too great you’ll forget.

Think about your return on investment here: If you simply start implementing just some of the information contained in the system, you would already have paid for it many times over. Plus you get my…

100% Unconditional No-Risk Guarantee

Your purchase is backed by the strongest, most ironclad guarantee you’ll ever see in print. You get a 90 days, no questions asked, no questions-asked, no fuss, 100% money back guarantee. Yes, 3 full months to try out everything in the system and decide for yourself if I’m full of it or if my Fitness Success System really does guarantee your success!

The risk to deliver is entirely on my shoulders. You risk absolutely nothing. Because if you don’t think the products you’ll get are worth at least 10 times your investment – then I truly want you to send it back for a full refund of every penny paid (less shipping and handling). I trust you to be fair.

But I’ll doubt you’ll do that once you discover what’s inside this incredible package.

Even More Good News!
You Can Pay in Easy Installments

Not only are you getting a significantly reduced price, but you can also take advantage of our easy installment plan. If you’re paying by credit card we’ll break up your charges into 2 easy payments of just $99, spread 30 days apart.

So if you are serious about losing weight…then you can’t overlook this risk-free opportunity to guarantee your success! If my Fitness Success System didn’t work there’s no way I could ever give such a comprehensive guarantee.

Your investment of $199 is peanuts compared to all the money you’re probably going to flush down the toilet on ineffective diets, dangerous supplements, or gym memberships that just don’t work. That means…

You really can’t afford not to invest in this system!

Now Here’s How To Order:

Phone: Between 8 A.M. and 8 PM Eastern time, you can call 240-731-3724

Fax: Anytime, 24 hours-a-day, 7 days a week – you can simply fill out the order form and Fax it to 301-591-4339
.

Mail: Or if you prefer to pay by check, send your completed order form and payment to: Achieve Fitness 13521 Ambassador Drive Germantown , MD 20874 (However, be for warned, if your envelope gets here after our stock is gone, your order will not be processed – no exceptions.)

Don’t hate yourself for missing this chance!

Sincerely,

Jesse Cannone

P.S. Hurry! Until May 31^st, 2002 you can save $50 off the proven Fitness Success System with my 100% unconditional, 3-Month money-back guarantee! That’s 3 whole months to decide whether or not this system contains the absolute best tools to help you achieve your weight loss and fitness goals. You just can’t lose – unless you ignore this opportunity.

P.P.S. If you always DO what you’ve always DONE, you’ll always succeed in getting exactly what you’ve always GOT!

NOTE: This offer is good only for individuals receiving this letter.  You can view the items on my website http://www.achieve-fitness.com but please keep in mind this is not the same offer.  This offer includes $250 in bonuses and $50 OFF discounted pricing.

This Sale Ends May 31st, 2002-
Sorry No Exceptions! Call Today!